Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

In key ways, writing surveys to assess foreign public opinion parallels how Pew Research Center approaches questionnaire design for U.S. projects. In both cases, Center staff carefully consider ...