Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

In short, a company vision is knowing what the business aims to achieve. It is basically the answer to the company's “why” or the reason a company exists. The mission is then the “how”—the method, or ...

We spend an inordinate amount of time in this industry training advisors how to craft statements: elevator pitches, unique value proposition (UVP) statements, mission statements, vision statements, ...

As CEOs plan for 2026, uncertainty and rapid change can make it easy to get stuck in incremental thinking. From persistent ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

For several years, the Sewall Foundation has been going through changes, driven by our commitment to becoming the best partner possible to the organizations we support and work with. We are guided by ...

Every great culture needs a mission, a vision, and values. Its mission is the organization’s indelible purpose and reason for being. Its vision is its aspiration for itself. And its values (or virtues ...

SPRINGDALE -- The School District held a collaborative session Tuesday to help define the district's mission and to establish a vision for its future. "It's going to be very exciting," Marcia Smith, ...