Anchoring is a way to set expectations right at the start of a negotiation in ways that make your actual offer more attractive to the other party. Let’s say I’m trying to sell a car, and I’d love to ...

Question: How did the jury arrive at the decision to award the plaintiff $20 million in damages? Actual Juror #1: We came up with a percentage approach, and that’s what we all discussed. We started ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

Anchoring bias in investing occurs when decisions are based on irrelevant data points. Awareness of anchoring bias can aid investors in setting strategic asking prices. To avoid anchoring pitfalls, ...