When you add a hyperlink to the theme of your WordPress website, it creates a site-wide link; every page on your website links to the URL specified in the hyperlink. This can be useful for search ...

When you create your company's blog or website using WordPress, you choose a WordPress theme that controls how content is displayed on the site. A WordPress theme consists of template files with code ...

Using Footer Links to Diversify Your Backlink Profile To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the ...

Most SEO ‘experts’ are divided on this question. Rand Fishkin argues that they have little or no value and in some respects I have to agree with him. Just. Rand points out five pretty good reasons not ...

This week, we had two different Googlers answer questions about link placement on a web page and how it differs having links in your main body content versus links in your footer, header, boilerplate ...

Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities. In the A conversation with Google’s Gary Illyes (part 1) podcast at ...