You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Making a kitchen more unique doesn't always feel like an easy task. In a room filled with lots of hard surfaces and sleek ...

There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the ...

Everyone has something they excel at. A quirky skill, unusual interest, or distinctive perspective that makes them stand out. But most people hide these traits, filtering their uniqueness until they ...

Have you ever looked at a photo and thought, Wow, how did they capture that camera angle? Whether it’s a dramatic low shot that exudes power or a fisheye effect that feels straight out of a dream, ...

How often do social media accounts with unique usernames fascinate you? Social media profiles are meant to grab eyeballs. While if you have a personal account, posting your pics makes a good ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS – Jen Richmond and Liz Sloan pop ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...