If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...

If you’re among the nearly 90 percent of U.S. consumers taking in more media now than you were pre-crisis, you’ve probably also seen a barrage of new video ads from brands hoping to get your attention ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

Digital advertising isn't just evolving; it's being redefined. AI is making split-second decisions that humans can't, automation is rewriting the rules of efficiency, and omnichannel strategies are ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show ...

Advertising Week New York, one of the industry’s biggest U.S. gatherings, kicked off this morning (Oct. 16) with a ribbon-cutting ceremony animated by brand icons including Toys R Us’ Geoffrey the ...

Joel Kaplan runs an impressive Social Media Marketing Agency (SMMA), popularized by Tai Lopez who promoted this business ...