Ask a marketer today what’s weighing on her mind -- and you’ll find social media near the top of the list. Forty percent of marketers believe it’s a CEO-level priority in their company, according to a ...

Using search measures that indicate how your content or offering influences an audience's search behavior can also influence ranking. Google’s recent leak highlighted engagement as part of the ranking ...

Unsurprisingly, telling someone they are a lot less influential than they think can cause a backlash. Yet Klout, the online influence ranking system, did exactly that when itchanged its metrics ...

The more a player sees of the ball, the more important they usually are. This is common sense. A coach obviously prefers having their stronger players handle the ball more often than their weaker ...

Tired of us marketing/PR types using the word ‘engagement’? Good news. We’ve got a new word to obsess with now. It’s called influence. And Philip Sheldrake… Tired of us marketing/PR types using the ...

How do you measure influence? That’s a crucial question for marketing leaders — and not just executives who hope to earn a spot on Forbes’ The World’s Most Influential CMOs list. It matters to any ...