Brand storytelling is one of the most powerful tools in any marketing arsenal. It humanizes your business and helps convey your values in a way that resonates with people. This goes beyond simply ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Data analytics is an ...

In today’s fast-paced business environment, leveraging financial data is not just an option, it’s essential for driving informed, strategic decisions. Whether you’re a startup owner, a mid-level ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

According to a study from the Software Development Times, only 16% of companies are truly data-driven (meaning data is used to inform business strategy and operations). While there are technical ...