With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to ...

To effectively run Facebook ads that generate leads, it’s critical to target a well-defined niche audience. You may be inclined to think that the broader your Facebook ads audience is, the more leads ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Facebook ads ...

You hear about sealcoating companies, and other asphalt companies, using Facebook ads for generating leads. You see people posting about their results online. You wonder…what the heck are they talking ...

Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...