The audience that business story writing caters to is usually potential customers or investors. The purpose of the story is to convey a message that lays the foundation for a meaningful connection or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There's a saying that “The single biggest problem in communication is the illusion that it ...

Despite their differences, both authors agree that writing is hard work and provide a mix of inspiration and practical ...

""Work is its own cure. You have to like it better than being loved,"" writes novelist and poet Marge Piercy in the poem that prefaces her and novelist Ira Wood's (The Kitchen Man) guide for careerist ...

The stereotype goes that scientific information is technical, dry, and boring. After all, everyone has dragged themselves through a too-dense manuscript or fought sleep during a slow presentation at ...