Most organizations today continue to view technology as merely a back-office cost center, a viewpoint that diminishes the breadth of IT’s impact on a firm’s competitive profile. To contribute to ...

The AICPA & CIMA, in conjunction with the World Business Council for Sustainable Development, unveiled research on a framework to facilitate business strategy development. Dubbed the Integrated ...

Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Salesforce contract renewals often become routine exercises—reviewing user counts, negotiating minor discounts and signing on the dotted line. But today, treating renewal as a checkbox exercise can ...

Managing SEO for a single website can be a complicated task. Dealing with multiple websites across regions, business units, or brands is considerably more complicated. Fast-growing enterprise brands, ...

“Traditional IT strategy and governance models fail because they do not take into account the changing needs of the markets in which businesses operate and the new technologies that are now available ...