A team of researchers from mobile engagement solutions provider mPulse Mobile and Downey-based Kaiser Permanente Southern California found targeted text messages may improve refill adherence among ...

Google LLC wants to turn the traditional email into something more akin to an interactive web page. The search giant today started rolling out AMP for Email, a technology that enables companies to ...

Interactive email campaigns have higher engagement rates when compared to traditional email messages, according to a recent study by Experian Marketing Services. When compared to non-interactive ...

With the forthcoming arrival of iOS 10, iMessage is finally getting a much-needed revamp that will see it incorporating third-party apps, as well as more engaging and interactive features like message ...

There are (amazingly) still a significant number of people out there who are resisting the temptation to get a mobile phone. As such, getting in touch with them or relaying quick messages might not be ...

A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

AKRON, Ohio — Their topic — teen-age depression — is serious. But psychologists Laura Rocker and Stephen Cosby speak encouragingly to parents about about how to tell whether their teens are depressed ...

Kimberly-Clark?s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a ...