The National Association of Broadcasters is hitting back at critics who oppose its proposal to phase out the current ATSC 1.0 DTV over-the-air standard and transition to ATSC 3.0 (aka NextGen TV). In ...

IRVINE, Calif.—Viant Technology said it will integrate its demand-side platform (DSP) with LG Ad Solutions in a move that the companies said will accelerate addressable advertising in the connected TV ...

Shane Lowry was the original guinea pig. On the ninth hole, a par 4 at TPC Toronto, the TV broadcast framed the Irishman in a small box on the lower left of the screen, face-on, with a graphic in the ...

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