“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of ...
Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...
Comscore has announced an expanded partnership with ShowSeeker to integrate its person-level local live and DVR data into ShowSeeker's Pilot platform, which is designed for campaign management. This ...
While attending the ANA's recent Measurement & Analytics Conference I couldn’t help but appreciate a deep irony running through the marketing mix modeling (MMM) supply chain as it evolves from a ...
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom ®, the connected data and technology foundation for the world’s leading brands, today announced the launch of ‘True Intelligence,’ a new measurement solution ...
By Duncan Burt, Chief Strategic Growth Officer, Reactive Technologies Sponsored content. The shape of electricity demand is ...
Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.
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