“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of ...

Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...

Without visibility into how clinician decisions impact quality and cost, even the highest-quality doctors are flying blind ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

While attending the ANA's recent Measurement & Analytics Conference I couldn’t help but appreciate a deep irony running through the marketing mix modeling (MMM) supply chain as it evolves from a ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Data and Analytics (D&A) is considered the next frontier ...