“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

How to measure linearity of an ADC using sine-wave input. How do non-idealities of a sine wave affect ADC linearity while testing it. Testing an ADC’s linearity. To obtain the transfer function of an ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

Comscore executives revealed their strategy for addressing the long-standing media measurement dilemma at NAB New York 2025. Their unified platform consolidates fragmented data from streaming, CTV and ...

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as ...

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...