Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Many companies include mission, vision or value statements in their sexual harassment policies. While a sexual harassment policy can be written to reflect state and federal laws, descriptions of ...

I can probably count on one hand the number of great company mission statements I've seen in my over two decades in marketing. While most business owners have been told that they need to have a ...

Mission statements are not one-size-fits-all, although there are some guidelines that can help you craft one that effectively captures the purpose and goal of your business. The general rule for these ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business’s goals and the philosophies underlying them.

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...

There’s an adage that says if you don’t know where you’re going, you’ll end up anywhere. In order to combat this tendency, companies design compasses and maps to inform them of who they want to be in ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...