Retailers leverage planograms (corporate's instructions on how to set up shelves, facings, categories, view heights, etc.) to improve customer satisfaction, vendor terms and conditions, and on-shelf ...
It is widely acknowledged that category management – even if only at a basic level – leads to improved performance and enhanced profitability. One of the most used and go-to tactics in the category ...
While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential to greatly increase retailers’ efficiency on the backend.