The HealthStyles data are based on a response rate of 77% of a subsample of participants in the ConsumerStyles survey. The DocStyles data are based on a lower response rate of 22%, in part resulting ...

If there’s one thing I think we can all agree on, it’s that life’s a journey. And so is marketing and the consumer path to conversion. Similar to every journey, the consumer path to purchase is quite ...

Advocates of greater patient access to health data are using Mother’s Day as an opportunity to encourage consumer to demand copies of their own health data by launching an awareness drive and online ...

Patients’ rights constitute a foundational element of quality healthcare, ensuring respect, dignity and fairness in the delivery of medical services. At its core, the concept is designed to empower ...

Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

As China steps up to revitalise the economy, it has accelerated the domestic transformation of consumer behaviours. While Chinese consumers are exercising more rationale, seeking a balance between a ...