Aiming to simplify the programmatic landscape, Tel Aviv startup Komoona on Friday introduced what it’s calling the “RTB Router,” a mega-SSP of sorts that aids publishers with ad sale optimization. The ...

If you’re on the creative side of the advertising business, it can be hard to get excited about programmatic buying. But I am. It can also be hard to see how it may help us make awesome videos. But it ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about ...

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

Would you like to respond to the point of iPinYou being engaged in both PDB (programmatic direct buying) and RTB (real-time bidding)—effectively being a car repair shop with an agenda? This is a very ...

The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild ...

Over $2772.7 billion, that’s how far global programmatic advertising display spend will march by 2028. In realms where consumer habits gravitate toward online experiences and cross-channel digital ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...