As the name suggests, Build a Roller Coaster is a Roblox experience that's all about building your very own roller coaster.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

New Roblox game development studio Fat Rat Games has launched to invest in and support creators from the ground up.