Like many entrepreneurs, Tracee Ellis Ross had to think creatively about how she launched her business. As AFROTECH previously reported, she is the proud founder of Pattern Beauty, a haircare brand ...

Tracee Ellis Ross attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Dia Dipasupil/Getty Images) Tracee ...

Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair company's first heat tool: a blow dryer.

Pattern Beauty—created by actress and producer Tracee Ellis Ross and known for its roots in haircare—is expanding into a new category with the launch of its Body Collection, the company tells Forbes.

So it just gave me that example.” Looking back, Ross realizes that her journey to entrepreneurship started young — when she was a teenager doing R&D on herself. She’d quit using relaxers to chemically ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

Even though Tracee Ellis Ross had long become a household name known for her massive curly mane, it took her ten years to get her hair care line, Pattern, on shelves. On a recent episode of the ...