Developed by Eric Berne in the 1950s, transactional analysis is a theory about personality and communication. At the center of transactional analysis lies face-to-face communications and three ego ...
Dr. Eric Berne, a psychiatrist, introduced his theory of transactional analysis to the world in 1964 with his "New York Times" bestseller, "Games People Play." Transactional analysis studies human ...
A successful coach understands their clients’ personalities by observing their words, body language, gestures and facial expressions. Therefore, it becomes easier to deduce the needs of each client.
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