Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the ...
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM ...
Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...
Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on ...
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