Sherlock Holmes, the fictional sleuth who famously resides on Baker Street, is known for his impressive powers of logical reasoning. With a quick visual sweep of a crime scene, he generates hypotheses ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

Do you think of yourself as a rational thinker? Take pride in your ability to draw logical conclusions from premises and data? Think people who use dietary supplements and male enhancement products ...

Inductive marketing uses specific observations about consumers in a given marketplace to create broad advertising campaigns and product/service offerings. This marketing technique uses inductive ...

The Covid-19 pandemic has drawn attention to the struggle to find effective treatments and cures. When most people speak of the science of medicine, they are referring to a process of deduction, ...

My 5-year-old nephew once confidently told me that all dinosaurs were green because his three dinosaur toys were green. So I showed him a nature documentary, Walking with Dinosaurs, and suddenly, ...