Every business needs a website. But once you have a website, how do you know if it’s successful? In order to gauge whether your website is serving your business, you need to have a grasp of your ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

NEW YORK — Avinash Kaushik is skilled at using data to make his case. There was the time, for example, when the Google analytics evangelist and cofounder of Market Motive had to build a compelling ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

You can't do business without a Web site these days. But how much business is your Web site actually doing? There are several Web analytics products that will try to tell you just what's up with your ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Today we start a three part series that focuses on usability, social collaboration and mobility needs of the Federal government. For the next three weeks, we’ll examine the trends and challenges ...

As a CMO, you don’t have the time to develop a deep understanding of each team member’s processes on a day-to-day basis. You need an abridged version of your team ...

Many phishing websites are now using unique user IDs (UIDs), and that gives defenders a signal to detect phishing attacks before they do much damage. An increasing number of phishing websites use web ...

To borrow from a famous ad slogan, "nobody doesn't like" the idea of being able to correlate direct response marketing with online behavior. At its most visionary, e-mail is a channel that offers a ...

If you work in the digital world and have a pulse, chances are you've seen the recent commotion regarding the Federal Trade Commission’s proposed “Do Not Track” requirement for websites. On its ...