You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

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“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

THE word 'super' is intended to denote greatness and superiority but now it is turning into the s-word. Lexicographers at the Oxford English Dictionary say there has been a rise in the number of times ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...