Whether you’re a C-suite leader in a technology company or the head of a tech department, it’s important to pay attention to key performance indicators across all areas of the business. Customer ...

Companies spend nearly $5 trillion on technology every year, with software and IT services accounting for more than half that budget. While CFOs may approve these investments, the vast majority remain ...

AI agents aren’t human customers, and that breaks everything we know about how markets behave. They don’t have purchasing habits, don’t experience friction and don’t develop brand loyalty. After ...

Listen, I get it. When you’re in the entrepreneurial game, it’s tempting to zero in on one number: ROI or Return on Investment. It’s the classic, the old reliable. But let’s get real for a second — ...

Mixpanel, a global leader in digital analytics, today announced the launch of Metric Trees, a digital analytics capability that helps companies bring clarity, alignment, and accountability to their ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The metrics that quantify cybersecurity’s contributions to a business’ ...

Tracking the right metrics is crucial for optimizing your online performance and achieving long-term SEO success. This article highlights the specific metrics you need to focus on in 2024 in order to ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Objective: Health and well-being (HWB) are material to sustainable business performance. Yet, corporate reporting largely lacks the intentional inclusion of HWB metrics. This brief report presents an ...

The more you read, the more you understand that the inflation rate for some products and services is slowing down, while other products and services are not, with some increasing, especially for ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating ...