Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Six months after Google first teased ads for AI Mode, they're now appearing in the company's chatbot-style search tool.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance ...

Google has started inserting ads into query results from its AI Mode, which was originally spotted by an SEO consultant named ...