Think of digital marketing as the whole pie, covering everything you do online to reach people. Social media marketing is ...

[ Enter ITworld’s drawing to win a copy of Friends With Benefits: A Social Media Marketing Handbook. ] Szabo’s first tip is aimed at those new to the world of social marketing. When getting started, ...

Here's what works and what doesn't when it comes to social media lead generation.

Forbes contributors publish independent expert analyses and insights. I write about women in business and issues surrounding women at work. We’ve all heard that saying - that genius is 1% inspiration ...

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

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Social media marketing can be incredibly effective—and incredibly time-consuming. However, there are ways to reduce the amount of effort needed to execute a successful strategy. An infographic (below) ...

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...