Whether it’s your complexion, your lips or your eyes, any makeup look can appear more balanced and proportionate with full, ...

Mastering the art of eye makeup application can be a challenge, especially for beginners. From choosing the right shades for your eye color and skin tone to figuring out which brushes you actually ...

“I always say that skin prep will ensure your makeup looks flawless for longer, and the same goes for your lips! To prime my lips for makeup magic, I apply a layer of my new Life Changing Lip Mask and ...

Looking for a soft and subtle eye makeup look that’s easy to recreate and perfect for everyday wear? In this video, I’ll walk you through a beginner-friendly, step-by-step tutorial that results in ...

When Stacey Ciceron of Baldwin turned 40, she wanted to perfect her skin care and makeup routine. “I knew if I was having a challenge in that area, that my friends and my community could be having ...