The Advertising Association (AA) is rolling out best practice guidance for the responsible use of AI in generative advertising to help brands navigate this emerging tech. Released today (5 February), ...

We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured.

Canadian Tire Corporation has been fined nearly $1.3 million plus fees after pleading guilty Friday to falsely advertising prices related to discounts. Quebec’s Office de la protection du consommateur ...

2026 is shaping up as the year Indian brands fully embrace humour as a core storytelling tool, integrating it naturally through comedians, creators, and actors for campaigns that feel authentic, ...

Add Yahoo as a preferred source to see more of our stories on Google. -Credit:David Parry/PA Wire (David Parry/PA Wire) EasyJet’s claim that the cost of adding large cabin bags to flight bookings was ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

In 2025, the global advertising industry is undergoing a quiet but profound transformation: from New York to Bangalore, marketing analytics is moving away from intuition and creativity to the rigorous ...

Amy Fridhi is a licensed Realtor® with ΓEA⅃, working with clients in Southwest Florida and Greater Boston. Heading into her sixth year, she has sold over $80 million in real estate. Amy is certified ...

Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.