Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

With more AI agents moving to production, Google Cloud is targeting governance, multi-cloud data architecture and purpose-built silicon to help enterprises orchestrate agentic workflows Continue ...

And when it doesn’t by Andrei Hagiu and Julian Wright Many executives and investors assume that it’s possible to use customer-data capabilities to gain an unbeatable competitive edge. The more ...