SEATTLE, WA, AUGUST 10, 2015 - A new statistical model that businesses can use to approximate an upper limit on the appropriate amount of marketing dollars they should invest in retaining their most ...

Clusters of subjects form experimental units to which different treatments are applied, and the response of each subject is binary. The clusters are categorised by the frequency of positive response, ...

This paper is concerned with the statistical analysis of situations where the experimental units are clusters of subjects, each of whom is classified with respect to the presence of a particular ...