London, 5 February 2026: The Advertising Association has today published a new Best Practice Guide for the Responsible Use of Generative AI in Advertising, developed under the auspices of the ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

Oct 1 (Reuters) - Meta Platforms (META.O), opens new tab said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram. The update, which will take ...

Generative AI is reshaping digital advertising. In fact, 99% of marketing and business leaders are using AI in some fashion, according to a 2024 survey from the Marketing AI Institute. The reasons for ...

Caroline Giegerich, vice president of AI and marketing innovation at the Interactive Advertising Bureau (IAB), has always had an affinity for technology. While at Warner Media Group, she worked on a ...

Lucy Hardie has received funding for public health-related e-cigarette research from the University of Auckland, Maurice & Phyllis Paykel Trust and the Auckland Medical Research Foundation. She is an ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...