A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...

Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and educator. She is a financial therapist and transformational coach, with a special interest in ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and ...

Market cap calculates a company's value by multiplying share price with shares outstanding. Large-cap stocks are stable with dividends; small-cap stocks offer growth with higher risks. Diversifying ...

Judy Ho, PH.D., A.B.P.P., A.B.P.d.N. Clinical Psychology / Neuropsychology / Mental Health Dr. Judy Ho is a triple board certified and licensed clinical and forensic neuropsychologist, a tenured ...