The “Boring” Notebook That Sparked a Massive Rebrand
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The “Boring” Notebook That Sparked a Massive Rebrand
The Kokuyo Campus Notebook has sold billions of copies and been a staple for students since 1975, but when students called it boring, everything changed. For its 50th anniversary, Kokuyo transformed Campus from a simple notebook into a full learning brand, building tools and systems designed to help students study better. It was a shift from ...
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