beyondstartup.s on Instagram: "Apple effectively ended the era of keypad phones with the introduction of the first iPhone in 2007, which featured a revolutionary multi-touch touchscreen interface and eliminated the physical keyboard and most hardware buttons. This device replaced the traditional keypad with a virtual keyboard on a touch screen, fundamentally changing how users interacted with phones. Steve Jobs unveiled the iPhone on January 9, 2007, highlighting its touchscreen as a major innov