Explain Ansoff Growth Matrix

What is Ansoff's Growth Matrix? (Definition, Examples, Implications)

Ansoff's Growth Matrix, also known as the Ansoff Matrix or Product-Market Growth Matrix, is a strategic planning tool developed by Igor Ansoff, a Russian-American mathematician, economist, and business management strategist, in 1957. It is one of the most useful tools for business managers who look for growth opportunities by analyzing ...

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