Porters generic strategies is about how a firm can achieve a competitive position in the industry
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Porters generic strategies is about how a firm can achieve a competitive position in the industry
Michael E Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. The model deals with four strategies, these are Cost Leadership, Differentiation, Cost Focus and Focus Differentiation. These four strategies should be ...
269.1K viewsSep 12, 2016
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